![]() Cash Cows: The products whose growth is low but holds high market share.Stars: It represents those products which are growing at a faster rate and requires the huge investment to maintain their position in the market.With the help of this matrix, the company can ascertain four kind of strategic business unit or products as follows: The horizontal axis indicates relative market shares, which is an indicator of how strong the company’s position is?.The vertical axis shows market growth rate, which is a measure of how attractive the market is?.To prioritize investment among various business units. To help companies deploy their resources among various business units. Industry attractiveness and Business strengths GE Matrix implies multifactor portfolio matrix, that assist firm in making strategic choices for product lines based on their position in the grid. Content: BCG Matrix Vs GE MatrixīCG Martrix, is a growth share model, representing growth of business and the market share enjoyed by the firm. This article excerpt will help you understand the differences between BCG and GE matrices, take a read. The latter was developed as an improvement over the former, and so overcomes many limitations. ![]() Both BCG matrix and GE matrix are two-dimensional models, that are used by big business houses, having several product lines and business units.
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